How We Use Tracking Technologies

What Are These Tracking Technologies?

These are tiny text files that get stored on your device when you browse our website. They help us remember your preferences and understand which parts of our content actually help people overcome investment fears.

Most websites use them. And honestly, without them, you'd need to re-enter your preferences every single time you visit. Nobody wants that hassle when they're trying to learn about managing their money.

Here's what happens: your browser receives these small files from our server, stores them temporarily or permanently (depending on the type), and sends relevant information back when you return.

Types of Tracking We Use

The Specific Data We Collect

We don't collect your exact location, personal financial data, or anything truly private through these technologies. The information stays anonymous and aggregated for analytical purposes.

How This Improves Your Experience

Let me give you some practical examples of how these technologies actually benefit you:

• When you're halfway through our investment psychology course, tracking remembers your progress so you can pick up exactly where you left off
• If our analytics show that visitors from Galway spend more time on certain retirement planning topics, we can create more regional content
• We notice when educational videos buffer too slowly and can adjust our hosting setup before it frustrates more people
• Your interface preferences stay consistent across visits—no need to resize text or adjust settings repeatedly
• We can recommend relevant learning modules based on which topics you've already explored

Third-Party Services We Use

We work with a few trusted services that also place their own tracking technologies:

Analytics Platform

We use standard web analytics to understand traffic patterns and content effectiveness. This service operates under strict data processing agreements and doesn't sell your information to advertisers. The data helps us see aggregate trends—like "200 people viewed this article about diversification"—not individual behaviour tracking.

Video Hosting

Our educational videos come from a third-party platform. When you watch content, they collect viewing statistics and technical performance data. This ensures videos play smoothly and helps us understand which formats work best.

Learning Management

For structured courses and progress tracking, we integrate with an educational platform that manages enrollment and completion records. They maintain their own privacy standards, which we've reviewed to ensure alignment with our values.

Each of these services has legitimate reasons for data collection—improving performance, preventing fraud, and enhancing functionality. We don't partner with anyone who sells personal data or engages in intrusive tracking practices.

Taking Control of Your Privacy

You're not stuck with our default settings. Here's how to manage what gets stored:

Selective Preferences

Rather than blocking everything, consider allowing essential tracking while disabling optional analytics and marketing categories. This balances privacy with functionality.

Most browsers also offer "private" or "incognito" modes that don't store tracking data between sessions. Useful if you're on a shared device but still want to access our educational resources.

Data Retention and Removal

We don't keep this information forever. Different categories have different retention periods based on their purpose:

• Session data gets wiped when you close your browser or log out
• Learning progress stays for two years to support long-term educational journeys
• Analytics information aggregates after 90 days and loses individual identifiers
• Preference settings remain until you manually clear them or change devices

If you want to remove everything we've stored, clearing your browser data accomplishes this immediately. Or you can contact us directly and we'll handle it from our end—though you'll lose any personalized settings and progress tracking.

Updates to Our Practices

Technology changes. Regulations evolve. Sometimes we need to adjust how we handle tracking to stay current and compliant.

When we make meaningful changes to these practices, we'll update the date at the top of this page and notify registered users through email. Significant modifications—like adding new third-party services or changing data retention periods—get announced through our website and learning platform.

We review these policies every six months to ensure they accurately reflect our actual practices. No point having documentation that doesn't match reality.

Legal Basis and Rights

We collect and process this data based on several legal grounds, depending on the tracking type. Essential functionality relies on contractual necessity—we need it to deliver the services you're requesting. Optional tracking depends on your consent, which you can withdraw anytime.

As someone interacting with our Ireland-based educational services, you have specific rights:

• Access what information we've collected about your interactions with our platform
• Request corrections if stored preferences or learning progress show inaccuracies
• Ask us to delete non-essential tracking data while maintaining your account
• Object to processing for analytics or marketing purposes
• Receive an export of your learning data in a portable format

These rights aren't absolute—we can't delete records required for legal compliance or security purposes—but we respect legitimate requests and respond within 30 days.